Covid-19 pandemic: the bane of existence for many companies, big or small. Like it or not, doing business with face-to-face interactions may be a thing of the past.
Here are 5 tips to help transform your company digitally.
1. Leverage on Automation
Instead of relying heavily on employees to reply to customer enquiries, make use of automation like website chat bots with pre-set replies to a set of commonly asked questions. This will give employees more time to do more specialised work and the company can benefit from their maximized skillsets, thereby increasing the company’s overall efficiency.
2. Create a Custom App
Nowadays, app development is not as complicated as it used to be, there are many options that might not even require coding. But an app has a myriad of uses such streamlining sales and generating customer engagement. Think of it as a one-stop-shop platform for additional services like real-time feedback and options for virtual consultations. This also helps reduce operating costs by removing the need for a brick-and-mortal location.
3. Implement E-Payment Options
This can help widen your customer base because with reliable shipping services, anyone in the world can be a potential consumer.
4. Utilise AI and Machine Learning Tools
AI and machine learning allows companies to access consumer insights which enables them to generate algorithms that can predict consumer behaviour and personalise customer service in the future. Knowledge is power and with this data, you can also analyse the needs and wants of your customers and proceed to develop better products or solutions to keep up with their demand.
5. Embrace More Digital Infrastructure
Consider investing in cloud computing to store data and services on the internet. By having such information available 24/7 and easily accessible across multiple devices, employee workflow during remote working will be more effective.
With technology, viral strains are not the only thing that can evolve to survive. Protect your company’s future by tapping into the vast virtual economy.